The introduction of Xinlun brand vis場靜ual identity system and promot能會ion meeting was successfully held

2021.11.19 Source:Xinlun

In order to unify and 哥玩standardize the application of Xinlun 看可New Material's brand visual iden家要tity system (hereinafter referred吧拿 to as VI system), a more in-depth inte金拍rpretation of the contents of the關做 "Brand Visual Identity System 的看Specification Manual", to improve外藍 the headquarters function center到拍 and each subsidiary&#子就39;s understanding of the照說 importance of the VI system頻舞, To further shape the good image of Xi年暗nlun, the company he吃妹ld the VI system introduc弟爸tion and promotion meeting on N鄉信ovember 12th. Liao Yao, Chair草河man and President of Xinlun N電北ew Materials Co., Ltd. attended the mee鄉們ting and gave a speech. More than問很 100 people including t件匠he heads of the headquarters f森窗unction center and rele輛線vant persons in charge o火她f various subsidiari飛唱es participated in th金如e training and learning on site 雨計and by video.


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Chairman Liao Yao poi刀風nted out that in the pa書女st few months since Xinl紅睡un has started to build 微懂a new brand image, a bran店關d new brand image has been pr長去esented to us. Looking back at th兵鐵e development process of 器農Xinlun in the past 20鐘道 years, we hope that the new br影照and image can open up X志得inlun. The new journ來科ey takes the introduction of ne黑對w brands as an opportu白南nity to create a new future遠喝 together.


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From the three aspects of "t物地he essence of the brand, the origin an媽家d cognition of VI, t他事he design concept and application i年書mplementation of Xinlu司麗n VI", Li Jun, partner of Hu快微asi, combined with vi下兵vid and interesting case為要s, and explained the VI system knowle樹了dge and usage specifications i吧風n a simple and profound way. Detailed書化 introduction. Partic視街ipants listened carefully, and th謝們e publicity and implementatio作冷n achieved good results.

 

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Xu Shiying, the person 問了in charge of the brand managem慢他ent department, said that the Xinlun 有中brand is an important intangib暗請le asset of the company. Brand building黑這 is everyone's respo遠南nsibility and everything i林到s related. We must dee就著ply feel the power of the brand, interp答暗ret the intrinsic value of t喝離he brand with behavior, 上了and make the brand deeply roo暗科ted in the hearts of the people.

 

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The brand visual ide家村ntification system is an important 他些tool to use unified a從技nd standardized visual symbols to spre議他ad Xinlun's operating p妹為hilosophy, establish X答中inlun's popularity, and shap慢林e Xinlun's brand image. This司年 training deepened the unde女算rstanding of the importance of b讀們rand image building among all memb頻年ers of the company, 你近and improved the uniformity and 又費standardization of the appli廠志cation of Xinlun VI syst知跳em. In the future, we will c笑機ontinue to promote the內媽 scientific and standardized implementa愛線tion of the VI system to lay a山時 solid foundation for Xinlun 器懂to build a well-known domestic and in那雜ternational brand.